NewGrass Landscape & Design has helped bring 1,300 square feet of grassy outdoor entertainment area to an expansive deck that’s four stories above the ground in a custom California beach home designed in the shape of an East Coast lifeguard tower.
“This really has been one of the most interesting projects we’ve been involved in,” says district manager for NewGrass Landscape & Design District, the largest distributor of NewGrass artificial grass.
Designer Steve Lazar conceived his unique home based on images of lifeguard towers he recalled from childhood on the New Jersey coast, according to an article in the online version of The Los Angeles Times.
The front of the home resembles the bow of a double-deck ship, and above that is the fourth-floor tower made from slanted glass walls that are connected by heavy-gauge stainless-steel supports. The tower has sitting and sleeping areas, like a ship’s berth, as the Times described it.
It’s off of that glass-walled tower that Lazar designed a 1,300 entertainment deck that looks out over Hermosa Beach, Reno said.
“Mr. Lazar had several criteria for the material to surface the outdoor fourth-level deck,” Reno said. “It had to be lightweight, obviously. And in keeping with the other materials used in the home’s design, it had to be environmentally friendly. And of course, cost-effectiveness was an issue.”
Lazar had considered stone or tile for the deck before considering synthetic lawn. “NewGrass was a lightweight, cost-effective, recycled alternative to stone or tile that even better, gives Mr. Lazar an outdoor yard where there he doesn’t have any otherwise,” Reno said.
The use of NewGrass in the unique home again shows how NewGrass can meet challenging design and landscaping needs, while being an eco-friendly, environmentally conscious and water-wise alternative to natural turf grass. Please visit our gallery to see pictures of this project.
SANTA MONICA, Calif. - NewGrass® synthetic lawn will be underfoot for one of the major events associated with the 52nd Annual Grammy Awards, being held this Sunday in Los Angeles.
NewGrass Landscape & Design has installed more than 1,200 square feet of NewGrass artificial grass in the expansive lounge area of the seventh annual Grammy Style Studio, said Larry Reno, district manager for NewGrass Landscape & Design, based in Southern California.
The Grammy Style Studio is the Recording Academy’s official styling suite. Grammy Nominees, performers and presenters are invited to the studio for three days before the awards to select one-of-a-kind fashions from leading international red-carpet and lifestyle brands to wear to the Grammy Awards.
NewGrass has been installed in the Grammy Style Studio area where invited guests can relax and socialize in an outdoor-like setting as part of their fashion and design tour, Reno said.
“Some of the most celebrated people in the music industry are going to be enjoying NewGrass as part of their Grammy experience this year,” Reno said. “It’s wonderful that the people at the Style Studio think highly enough of NewGrass and NewGrass Landscape & Design to invite us to be an important part of the environment for their event.”
Held at Smashbox Studios in West Hollywood, the Grammy Style Studio also offers private styling appointments for invited guests. Confirmed designers this year include Halston, Theia, Moods of Norway , Toni Maticevski, AILA, Marlies Dekkers, Samantha Wills, Nemer Saade, Grammy Label™, Melissa’s Shoes, Jil Sander Eyewear, Pennyroyal Silver, K-Swiss, MEK Denim and Melamed, according to Smashbox.
Nominated artists invited to attend include Beyoncé, Madonna, Sheryl Crow, Kings of Leon, Black Eyed Peas, Metallica, T-Pain and many more, along with their guests.
“As a styling haven where top international designers and lifestyle brands showcase their expertise for achieving the most unique look at the Grammy Awards — one of the most daring red carpets in entertainment — Grammy Style Studio represents the intrinsic connection between music and fashion,” Neil Portnow, President/CEO of The Recording Academy, said in a media release on the Smashbox website.
