SANTA MONICA, Calif. - NewGrass® synthetic lawn will be underfoot for one of the major events associated with the 52nd Annual Grammy Awards, being held this Sunday in Los Angeles.

NewGrass Landscape & Design has installed more than 1,200 square feet of NewGrass artificial grass in the expansive lounge area of the seventh annual Grammy Style Studio, said Larry Reno, district manager for NewGrass Landscape & Design, based in Southern California.

The Grammy Style Studio is the Recording Academy’s official styling suite. Grammy Nominees, performers and presenters are invited to the studio for three days before the awards to select one-of-a-kind fashions from leading international red-carpet and lifestyle brands to wear to the Grammy Awards.

NewGrass has been installed in the Grammy Style Studio area where invited guests can relax and socialize in an outdoor-like setting as part of their fashion and design tour, Reno said.

“Some of the most celebrated people in the music industry are going to be enjoying NewGrass as part of their Grammy experience this year,” Reno said. “It’s wonderful that the people at the Style Studio think highly enough of NewGrass and NewGrass Landscape & Design to invite us to be an important part of the environment for their event.”

Held at Smashbox Studios in West Hollywood, the Grammy Style Studio also offers private styling appointments for invited guests. Confirmed designers this year include Halston, Theia, Moods of Norway , Toni Maticevski, AILA, Marlies Dekkers, Samantha Wills, Nemer Saade, Grammy Label™, Melissa’s Shoes, Jil Sander Eyewear, Pennyroyal Silver, K-Swiss, MEK Denim and Melamed, according to Smashbox.

Nominated artists invited to attend include Beyoncé, Madonna, Sheryl Crow, Kings of Leon, Black Eyed Peas, Metallica, T-Pain and many more, along with their guests.

“As a styling haven where top international designers and lifestyle brands showcase their expertise for achieving the most unique look at the Grammy Awards — one of the most daring red carpets in entertainment — Grammy Style Studio represents the intrinsic connection between music and fashion,” Neil Portnow, President/CEO of The Recording Academy, said in a media release on the Smashbox website.

Tags: artificial grass carpet, grammy awards, grammys, los angeles, santa monica, southern california